Who We Are
We built Fusion because the traditional model wasn't working.
For 22 years, we operated as CLM, a traditional marketing and advertising agency with all the traditional agency approaches and offerings. But over time, we saw clients struggling with two common challenges: they needed stronger strategic direction, or they lacked the in-house resources to execute consistently – or both. We built Fusion to close those gaps, giving companies a simpler way to access senior-level marketing strategy and expert execution without adding headcount or blowing up the budgets.
Today, Fusion is a strategic marketing partner, based in Boise, Idaho, purpose-built for growth-minded companies in the Northwest. Unlike a traditional agency working outside of your business, our GROW model starts by embedding with your leadership team to learn how your organization thinks, plans, and operates. We then align strategy, creative, media, and digital so everything works together with a clear purpose behind it.
From there, we measure, learn from the results, and keep improving together. Growth doesn't come from simply doing more marketing. It comes from marketing built around where your business is going.
Our Values
What drives how we work. What we look for in our partners.
Stay Curious
- The best thinking comes from never being satisfied with what you already know.
- We chase new ideas and embrace new tools.
- We bring fresh perspective to every client and every challenge.
Earn It Every Day
- Growing a business is hard work, and we don't pretend otherwise.
- We bring the same intensity to our clients' businesses that they bring to their own.
- We show up, do hard things, and earn every result.
Do the Right Thing
- We take the high road, even when it's inconvenient.
- Honesty, integrity, and genuine care for the people we work with aren't aspirations.
- They're the standard.
Built Together
- The best outcomes come from shared goals, shared accountability, and a genuine investment in one another's success.
- Better partnerships build better businesses.
- Better businesses build stronger communities.
Leadership Team.
President & Managing Director
Sets the vision and leads Fusion's embedded teams in delivering marketing leadership that drives real business outcomes.
Becki Woodbury
Chairman
Provides strategic oversight and guidance, helping shape Fusion's long-term direction and growth.
Brad Surkamer
Director, Strategy
Aligns marketing strategy to business priorities, ensuring every initiative ties back to measurable goals.
Adrian Rodriguez
Director, Data & Insights
Turns data into direction, giving clients the insights they need to make smarter marketing decisions.
Jill Moore
Director, Implementation
Leads execution across creative, media, and digital, keeping teams aligned and work moving.
Morgan Lord
Controller
Oversees Fusion's financial operations, keeping the business running smoothly behind the scenes.